Founders: Pitch Decks Work Better as Videos — Here’s Why

Because no one wants another 10-slide silent PDF.

If you're a founder raising capital, pitching customers, or recruiting talent, chances are you’ve spent hours — maybe days — perfecting your slide deck.

But here's a reality check: most of your recipients aren’t reading your deck with the same attention you gave to building it.

Instead of relying on a static file to do the heavy lifting, more founders are turning their pitch decks into narrated videos — and seeing better results.

Why Investors (and Customers) Prefer Video

1. Narration adds clarity, context, and confidence

A slide can only say so much. Without your voice, key insights and strategy get lost in bullet points. With narration — even AI-generated — you can guide the viewer, highlight what matters, and bring your story to life.

Research shows that video is more persuasive than text-based formats, especially when it mimics the presence of a real speaker1.

2. Video keeps attention longer

According to Wistia’s 2023 Video Engagement Report, viewers retain over 80% of a video up to 2 minutes long2. A short, narrated pitch holds attention far better than a silent deck — especially when you’re cold-emailing or sharing async.

3. It’s async-friendly and scalable

A narrated video lets you pitch at scale. You can send your story to 100 investors and know they’ll hear the same messaging — with the right tone, structure, and pacing — without hopping on 100 calls.

But Isn’t Making a Video a Lot of Work?

Not anymore.

With Vidsembly, you can:

  • Upload your existing PPT or PDF deck

  • Select a natural-sounding AI voice (no mic or camera needed)

  • Instantly generate a clean, narrated pitch video

  • Share or embed anywhere — no editing required

And if you need to make a last-minute change? You can rearrange or delete slides right in the tool, without restarting the whole process.

When to Use a Video Pitch Deck

  • 📨 Cold investor outreach (warm up a PDF with voice over)

  • 🌍 International audiences (clear narration)

  • 🔁 Follow-ups after demo calls

  • 📣 Product announcements or pre-launch briefings

  • 🤝 Accelerator or pitch competition submissions

Final Thought

If you’re building something worth funding, it deserves more than a silent slideshow. A narrated video helps your story land with clarity, emotion, and intent — even when you’re not in the room.

And now, you can do it in minutes.

👉 Create your video pitch deck with Vidsembly

Sources

  1. Forbes. (2022). Why Video Is the Most Effective Form of Communication.

  2. Wistia. (2023). State of Video Report. https://wistia.com/learn/marketing/state-of-video

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