Why Internal Comms Teams Should Start Using Video More
Because no one reads long emails anymore — and that’s just the beginning.
Internal communication is the backbone of every organization, but it’s also one of the most overlooked opportunities for innovation. For decades, internal comms has relied on long-form emails, dense presentations, and static intranet updates. The result? Disengaged employees, misaligned teams, and a constant battle for attention.
But here’s the shift: video is becoming the most effective format for internal communication — and it’s easier than ever to create.
1. Employees actually watch videos (they don’t always read emails)
A study by Forrester Research found that employees are 75% more likely to watch a video than to read documents, emails, or web articles 1. Video isn’t just engaging — it’s fast. A two-minute video can communicate what might take 10 paragraphs of text. And in a world of Slack pings and notification overload, brevity matters.
2. Video improves message retention — dramatically
When employees watch a video, they retain 95% of the message, compared to just 10% when reading it in text 2. That has major implications for onboarding, training, and company-wide updates. If you're spending time crafting a message, you want it to stick. Video helps ensure it does.
3. Not everyone learns the same way — but video helps everyone
Different people absorb information differently. Some prefer visuals, others respond to audio. Video — especially when it includes narration — caters to multiple learning styles at once. And for distributed or remote teams, it helps bridge cultural and communication gaps in a more human, personal way.
4. You don’t need a studio or editor anymore
Here’s where things get interesting: you no longer need video experience to create internal videos. Tools like Vidsembly now let teams upload a PowerPoint or PDF, add narration with an AI voice, and instantly generate a video presentation. That means internal comms can go from deck to polished video in minutes — no mic, no editing software, no problem.
Whether it’s a quarterly update from leadership, a benefits explainer, or a team onboarding doc, you already have the content — you just need to make it more digestible.
5. Video feels more personal (even when it’s not live)
Video, even when pre-recorded, feels more human than a memo. A voice, a clear visual flow, and a defined runtime all help your message land with more empathy. Especially in hybrid workplaces, async video updates help leadership communicate with clarity, presence, and tone — things that don’t translate well in plain text.
6. Metrics are better
When you send an email, you might see open rates — but what does that really tell you? With internal video tools, you can track view rates, engagement time, and drop-offs. That gives comms teams hard data to improve future content and understand what messages are resonating.
TL;DR — If You’re in Internal Comms, It’s Time to Press Record
Your team is already working hard to communicate clearly. Video just makes it easier for people to listen, absorb, and act. And now, thanks to AI and tools like Vidsembly, video creation is faster and more scalable than ever.
It’s not about replacing what works — it’s about evolving how your team communicates for the way people consume information today.